Free Customer Relations and Marketing Classes This Week for Hospitality Businesses


Wondering how to better relate to your restaurant or hotel’s customers, improve their experiences, solicit and deal with reviews, or use social media in your marketing efforts? This Wednesday and Thursday, you’ll have the chance to learn more with drop-in classes at Statehouse Convention Center in downtown Little Rock.

This week, the Arkansas Hospitality Association holds its annual Showcase & Convention, which will include a new element this year: the STAR Institute, free business development classes by the Arkansas Small Business & Technology Development Center. The classes are free to attend and may count toward training or certification requirements.

The classes available are:

Wednesday, September 14

Pope Room 9:00am-10:00am// Session 1: Getting to Know Your Customer

Izard Room 10:00am-11:00am// Session 2: 10 Steps to Improving Your Customer’s Experience

Thursday, September 15

Pope Room 8:30am-9:30am// Session 3: Boosting Business with Great Customer Reviews

Izard Room 9:30am-10:30am// Session 4: Making the Most of Pinterest & Instagram

Even if you don’t have the time to attend the entire Convention, you can drop by Statehouse Convention Center and attend any of these classes you would like.

And if you want to learn more about what’s going on in Arkansas’ hospitality industry, join us on the trade show floor! ( will be at the AHA’s booth.) Registration at the door is $5. This includes the popular Iron Chef competition and the new Star of the Bar bartending competition.

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